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All New Granite Fountain

Garden fountains are a timeless tool used by countless artists to draw attention, interest, and excitement to beautiful garden landscapes. A fountain increases the perceived value of its surrounding area and adds an element of class and sophistication to the landscape composition. Adding a fountain to an existing monument display can be the exact finishing touch your customers need to feel completely satisfied with their final tribute.

 

Cremation Garden Fountain

Cremation Garden Fountain

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Bottom View of Cremation Garden Urn Fountain

 

This “antiqued” finish granite fountain captures both the calm serenity of any beautiful presentation and enhances any atmosphere by creating a calm, trickling water noise for your display whether inside or out.  This fountain has beautiful natural curves and a large cylindrical focal point beautifully capturing attention and generating interest. With multiple levels and smooth finish, this fountain has an interesting look and feel your customers will be drawn to.

Customers choosing cremation will love this fountain. It’s underside contains two cremation chambers. It can be moved by two people, making it a great option for an outdoor home garden setting.  A calming trickle adds a level of comfort for those suffering a loss. Add a personalized touch with a personalized sandblast image on the surface of this beautiful tribute.

 

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LAZEROCK the Revolutionary Laser Process

We are excited to release a product that will dramatically increase the value of light colored, low-cost granite sales, such as Georgia Gray. Although colored granite has a beauty of its own, it lacks personalization options, like laser engraving photos, that the more expensive, black granite offers. We’re revolutionizing granite. LAZEROCK is a patented process which embeds colors into light colored granite. The nano-implanted color has

Revolutionizing the Granite Industry

LAZEROCK is a patented process which embeds colors into light colored granite. The nano-implanted color has stronger chemical binding than the binding between the mineral content in the granite. As a result, the color is as permanent as the natural color of the granite.

Capture 100% of the market!

Black granite sales only hold approximately 20% of the market. The LazeRock process gives you the ability to add value to the other 80% of the market. Think about your last year. If you sold just one personalized monument, with LazerRock, you can sell Now you can offer personalized memorial solutions to the entire memorial market.

LazeRock on granite colors

Personalization with LAZEROCK

Getting multiple family photos laser etched onto a monument is gaining more and more popularity, which provides memorial retailers with more artistic works, as well as higher profits and better customer satisfaction. However, the high-resolution photos can only be lasered onto dark granite, which are more expensive than gray or low-end pink granite colors. The image below is an example of the personalization available when laser engraving.

LazeRock

 

Advantages of LAZEROCK

Lazerok on serp

Alternative to porcelain tiles and inserts
You are not limited to ovals or circles. Any shape can be easily created with LazeRock.

Durable LazeRock has been weather tested and is guaranteed for up to 100 years.

Low Cost – High Value Compared to laser etching directly onto an expensive color such as Jet Black, your customer can choose a less expensive granite color and still personalize with photos and other artwork.

Choose Any Color! This patented laser process can be completed on ANY color of granite.

Stronger than Granite When performing a coating adhesion test, a chunk of granite was actually removed from the surface, which you can see in the image below. This accident indicated that the color binding is stronger than the mineral binding of the granite itself!

LazerRock Stronger than granite

 

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How to Create a Functional and Effective Monument Display

1. Interview Room 

Before showing your memorial display, you must invest your time in developing a solid connection with the customer. Make an effort to spend time with the family, connecting with them, and getting to know the individual they have lost. Learn their unique family history, and listen to their stories. It is important to understand the family’s dynamics and get a firm grasp of who the main decision-makers are. It is also vitally important to learn their expectations of you, whether those expectations are emotional, or more concrete (for instance, taking point on some of the memorialization decisions or details). Most importantly, it is vital to learn what memories are held most precious and most valued by the family of the loved one who has passed on. In this, you are attempting to discover their legacy points – the main pieces, identities, or memories which make up the loved ones’ life – which are dearest to the heart of the family, especially to the decision-maker. It is also important at this stage to ask the right questions that will help you gain a sense of the family’s budget. Do not attempt to show the family memorial displays before you gain this understanding of the customer and their particular, unique needs.

In a home, the atmosphere- the physical decorations and layout- sets the tone for a conversation with friends. The same applies to the space in which you hold these interview conversations with families. Thus, be deliberate about the interview space in which you have these important conversations. Create a space that mirrors a living room environment with a homey look and feel. Avoid overt product displays in this room. Allow the customers to focus on their personal stories and memories. Give them this opportunity to reflect and discuss what their needs are without the distraction of products. The only product display that is recommended for this interview space is a high-resolution television. Use a television to project carefully cultivated and categorized slideshows of memorial products.

Some suppliers like SuperNova International, Inc. can supply online retail catalogs which can be displayed on a large screen HD TV. You can also ask your suppliers to send posters; many suppliers provide large posters for free (such as Cold Springs Granite, Dakota Granite, and SuperNova). Consider scanning the posters into high-resolution digital format and display using the television. After gaining a good understanding of the customer’s needs – their legacy points and their budget – during this initial interview, you can then turn on the TV and display the slideshow sections with monuments you believe would be a good fit for the family. Begin with the most expensive designs, then go downward. All of this communicates to them that you want to make certain they are making the best, most informed choices.

2. Interview

At this point in the process, most families have already created a beautiful tribute video for their loved one. As they have gone through a lifetime of memories captured in photos, these photos become engraved in their minds forever. A tribute memorial is a wonderful way to help families capture and display a beautiful lifetime of memories in granite forever. This is a wonderful opportunity as well to gently encourage the celebration and inclusion of creativity and humor into their memorialization experience. If there was a strong interest in a tribute video, this is a natural segue into offering photo packages. It is best to offer photo packages before choosing granite, so all options are explored. Most retailers offer a six photo package at $2995, $250/each additional photo, 12 photos for $3995. One immediate benefit to garnering interest in photo collage memorials is this encourages them to choose bigger and better (higher end) monuments in order to better accommodate their photos.

3. Display and Presentation

Less is usually more. While this simple idea is often counter-intuitive, this makes it no less true. This idea can very much be applied to the context of memorialization displays. The idea of minimalism, in fact, often works to the benefit of funeral homes, as most funeral homes do not have a surplus of space for indoor or outdoor memorial displays. Therefore, your granite displays should focus more on artistic presentation, rather than the idea of aggressively or fully displaying your inventory. Indeed, a cluttered, overwhelming atmosphere is the opposite of what helps create a space conducive to decision-making of this kind.

With one or two pieces of high-end monuments (statue monuments, for example), a granite color sample display, and a lettering font and style display, you can tastefully – and minimalistically – present your customer’s options in a way that sells itself. The initial cost of an expensive granite display may feel unaffordable and prohibitive. But blank monuments can come off as cold and impersonal, and can prohibit families from emotionally connecting to the possibility of a name and photos beautifully displayed on a sandblasted or laser etched stone. Often it is the details – the lettering, the size of the photos displayed, etc. that provide the real emotional connection for the families, so do not underestimate the importance of the details in the display process. Keep in mind as well that an expensive, beautifully finished memorial display is an investment with a high initial cost that will continue to sell itself long after that initial price sting had faded. Consider also that photos of these display pieces – particularly beautifully etched granite – can be displayed pictorially as well, and on many different marketing pieces.

 

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Displaying Memorial Products

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What is a memorial?

To truly excel in the area of memorialization display, it is essential to understand fully the purpose memorials serve. An effective memorial is a legacy. It is a physical object which is imbued with the memory of a family or individual’s loved one. A memorial – as well as a memorial display – is not merely cold granite with lettering or color photos. Memorials need to reach out to customers on an emotional level and easily connect them to the legacy of their loved one. Remember: purchases of these kinds are primarily an emotional decision. High-end memorials can be very effective at making this emotional connection.The top 10% of Americans control more than 90% of America’s wealth. Thus, there is a huge,

To truly excel in the area of memorialization display, it is essential to understand fully the purpose memorials serve. An effective memorial is a legacy. It is a physical object which is imbued with the memory of a family or individual’s loved one. A memorial – as well as a memorial display – is not merely cold granite with lettering or color photos. Memorials need to reach out to customers on an emotional level and easily connect them to the legacy of their loved one. Remember: purchases of these kinds are primarily an emotional decision. High-end memorials can be very effective at making this emotional connection.The top 10% of Americans control more than 90% of America’s wealth. Thus, there is a huge,

To truly excel in the area of memorialization display, it is essential to understand fully the purpose memorials serve. An effective memorial is a legacy. It is a physical object which is imbued with the memory of a family or individual’s loved one. A memorial – as well as a memorial display – is not merely cold granite with lettering or color photos. Memorials need to reach out to customers on an emotional level and easily connect them to the legacy of their loved one. Remember: purchases of these kinds are primarily an emotional decision. High-end memorials can be very effective at making this emotional connection.The top 10% of Americans control more than 90% of America’s wealth. Thus, there is a huge market waiting  for high-end memorials. The really good news: even the most conscientious, spending-averse customers will choose high-end memorials; if these memorials meet their emotional needs. High-end memorials can offer customers an excellent method of honoring their loved ones, their name, and memory that will stand the test of time. No one will necessarily assume they can afford an expensive grave marker, but anyone can connect to the importance of investing in a beautiful commemoration of their loved ones’ life and memory.

display tv

Display and presentation:

Less is usually more. While this simple idea is often counter-intuitive, this makes it no less true. This idea can very much be applied to the context of memorialization displays. The idea of minimalism, in fact, often works to the benefit of memorial shops, as most do not have a surplus of space for indoor or outdoor memorial displays. Therefore, your granite displays should focus more on artistic presentation, rather than the idea of aggressively or fully displaying your inventory. Indeed, a cluttered, overwhelming atmosphere is the opposite of what helps create a space conducive to decision-making of this kind. With one or two pieces of high-end monuments (statue monuments, for example), a granite color sample display, and a lettering font and style display, you can tastefully – and minimalistically – present your customer’s options in a way that sells itself. The initial cost of an expensive granite display may feel unaffordable and prohibitive. But blank monuments can come off as cold and impersonal, and can prohibit families from emotionally connecting to the possibility of a name and photos beautifully displayed on a sandblasted or laser etched stone. Often it is the details – the lettering, the size of the photos displayed, etc. that provide the real emotional connection for the families, so do not underestimate the importance of the details in the display process. Keep in mind as well that an expensive, beautifully finished memorial display is an investment with a high initial cost that will continue to sell itself long after that initial price sting had faded. Consider also that photos of these display pieces – particularly beautifully etched granite – can be displayed pictorially as well, and on many different marketing pieces.

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Baby Boomers & Pets, What’s the Connection?

Baby boomers are leading us to yet another very strong market trend: the personalized pet market. Many baby boomers have experienced the empty nest syndrome. Therefore, they are drawn to spending more and more with their pets. This trend has recently caused the pet industry to explode. In 2014, people in the United States spent $52 billion on their pets, mostly dogs and cats that have a 10 to 15-year life expectancy.  Pet cremation, pet cemeteries, and grief support are quickly increasing along with pet memorials.

Animals contribute to families in the irreplaceable and unending love they have for their families. Because of this love, money is not the primary concern when families choose a lovely life tribute. Tribute memorials offer an outlet for their grief and give the opportunity express love in one last tangible way.

Baby boomers are known for their desire for personalization and customization; from cars and houses to funerals and memorials, baby boomers demand a unique experience. The “have it your way” mentality, has affected the way they see the world. The Baby Boomer’s drive for customization has pushed the deathcare market to new heights, which as also had an effect on the animal deathcare market. Since pets are treated like family, they are appreciated and loved in similar ways, and their baby boomer owners have a need to express their pet’s personality and their unique love in a tangible way.

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We suggest you offer the best tribute markers on the market! Have families choose their favorite photos and order a personalized granite pet marker. Do pet parents prefer a heart-shaped monument? Or a bone or paw print? The Baby Boomers’ need for personalization has pushed the market in creating more and more custom shaped markers. Along with the personalized shape of their marker, families desire personalization finishing work that is intrinsically helpful in the grieving process. Give the best personalization option on the market. Offer options such as black and white or color high-quality photos lasered into granite forever. When you help a family through the grieving process of their furry family member, you have earned their trust which will give you the perfect opportunity to offer a pre-need, highly personalized traditional or cremation memorial. Save

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